We have been told by the planners we can build Reddy Lane Market Garden to the specifications that we want to, and we have had our organic licenses issued by the Soil Association.
Reddy Lane Market Garden has finally been granted full approval to build its 27.43 x 5.49m (90x 18 feet) polytunnel, and storage shed with packing area. It took alot of phone calls, a meeting, then complicated to-scale maps and done at home technical drawings. Oh, and a £90 fee! But we were finally told we could proceed without needing full planning permission, which felt like a major step forward, so now we can finally begin to build the site.
We were only allowed to proceed because the field we are in is many hectares, and therefore the landlowners have permitted development rights to farm their land. The landowners also kindly submitted the application in their names. There is no way we would have been granted permission on the original site that fell through in Strines, as the landowners only owned 8 acres, and that is not enough land. Dealing with some of the staff at the planning office was frustrating, and highlighted how far there is to go before we can even contemplate good availability for locally produced pesticide free food. The entire planning system for farm “development” would need to be re-hauled. Also, it would help if they could envisage that women under 40 years old might be capable of running farms.
Compost loo The easiest building task to begin with was the compost loo, which we think is pretty important to ensure volunteers can feel comfortable helping out. It is being put together by building a frame and attaching fence panels to it. The floor is paving slabs and the ceiling is corrugated plastic. We are hoping this will come together at two fifths of the cost of buying one as a bundle, which can be eye-wateringly expensive for what is a small garden shed with a box and a loo seat in.
Organic license Reddy Lane Market Garden is already part of a much larger organically certified farm called Abbey Leys Farm. It has already been through it’s three year conversion period, so the license for our market garden just had to transfer to our name, but this included a three hour inspection on crop rotation, organic seeds and inputs, and fertility building. We will be audited another 2x in the first year to make sure we are compliant. We wrote a short why buy organic page here.
So, Reddy Lane Market Garden is having its best season ever. The dry Spring meant we could crack on with planting, and the coolish Summer with intermittent rain, has provided us with a field full of crops. It is the first year when we have used all of our 1/2 acre. And already this year we have grown and sold locally 650kgs of organic veg.
The only crops that have finished for the year is the broad beans and the shallots. We harvested and sold 80kg of broad beans, up from 55kg last year. Shallots were a new crops for us, but I am happy with selling 138 bunches, from 2.5kg sets. We have lifted all the garlic, and have sold 21kgs so far, but there is lots left.
We are still harvesting beetroot, though we’ve sold 117kg already. Our total beetroot sales for last year were 106kg. We are still harvesting kale, though we’ve sold 77kg already. Our total kale sales were 37kg last year. We are still harvesting purple sprouting broccoli, though we’ve sold 14kg already this year. We are still harvesting tomatoes, though we’ve sold 28kgs already. We have some catching up on last years yield though, which was 78kgs total. We are still harvesting cucumbers, though we’ve sold 62 already. We still have some way to go to catch last years yield of 138.
If you were wondering how yields relate to income, kale is the winner so far, with twice as much income as the second best crop. In second place its broad beans, and third is garlic, though there’s plenty more to be sold.
The French beans, maincrop onions, runner beans and carrots are nearly ready for harvest. The leeks are some way off yet.
The only outside sowings left to do are the Rainbow Chard and the brassica salads, but it has been too wet for the last few weeks to get the rotavator on the soil. It’s not too late in the season though. The Winter salads go in the polytunnel when the tomatoes and cucumbers have finished.
Summer is here 🙂 And I am tentatively optimistic about the season so far. The first maincrop of the season, the garlic, has been harvested. And its a whopper, definately the best yield we’ve had from our 5kg plantings yet. We’ve sold 10kg ‘wet’ so far, and there must be at least another 50kgs drying in the polytunnel.
We’ve had some seriously hot weather and droughts though, which resulted in the 60m of brassica salads bolting 😦 But the hundreds of kale and broccoli’s have survived, and we have been selling them. They are slightly drowning in Phacelia flowers, but I am also selling the flowers too.
The 40m of carrots are coming along well. But sowing 8 rows in a 1m bed has not worked. This is Joy Larkcom’s ‘How to Grow Vegetables’ advice, as the dense planting is supposed to crowd out weeds. Well, days and days of finger weeding, say this doesn’t work on our soil. Weeds flourish and there’s no space for my hoe. If (and I mean if) I grow carrots again I will revert to four rows, with twine down them so you can see where you sowed, and space to hoe.
I started selling from the first 60m sowing of beetroots. The seeds used to fill in the gaps in germination have germinated too, so there should be a good succession too. They look and taste fantastic. Last week I sowed another 60m of purple beetroot and 60m of chioggia (pink/white) too.
The broad beans are almost ready, and we’ll be harvesting at the weekend. Not even had a taste yet myself.
The first shallots were harvested last weekend for the veg boxes. They are delicious, and should easily cover the high cost (£24) of the sets.
The 100 white onion plantlets and 100 Red Baron plantlets are doing ok. There has probably been a 30% loss, with the trauma of being posted (see early crops), then planted, but this is within acceptable parameters.
The French beans are germinating and all their netting is up ready. There are some Fat hen weeds coming close to them too, so if it is nice tomorrow, we will be hoeing them. The Mange touts did not germinate well, so I have ordered some Runner beans to sow instead.
The 40 tomato plants are doing ok. I tasted the first tomato a few days ago, so hopefully many more will follow. The yellow cherry ‘Mil de Fluer‘ variety is living up to its name, with more flowers on a vine than I have ever seen. I have had to use crates to keep the low ones off the floor, so should probably have nipped this first vine out.
The cucumbers are all planted out in the polytunnel, and the first gorgeous yellow flowers are appearing. I have tied up some of them, and pruned out their side shoots. But due to the heat this has been tricky. Rain is due tomorrow, so will get on with sorting supports for the remaining cucumbers.
The squash and courgettes have been planted out through the plastic. Some were lost to slugs, but most have survived. I have a few more still to go out. I may also sow more, which I may just about get away with, while its raining tomorrow.
I have ordered 144 leek and 144 lettuce transplants for planting out, as my sowings with these crops were not very successful. Well, you can’t win them all. Hopefully we find time and breaks in the rain to get these planted out when they arrive.
Wow, where did Autumn (and Winter) go? I’ve been meaning to write a blog entry about how the maincrops did for months now. Well, I guess it’s probably to be expected in terms of the demands of a market garden. The torrential rain of early Spring finally subsided, it got very busy, and we finally began to harvest some decent qualities of crops.
The herb garden
This section was covered with plastic last Winter, as perennial herbs weren’t proving viable afterall, and had 30 kale plants put in. 20 were lost early in the season to slugs, and the final 10 succombed to Diamond Moth which is ravaging brassicas around the country. So, far this has been the most unsuccessful part of the garden over the four years, and nothing has changed this year.
Roots The 5kg of Therador garlic bulbs I bought has done excellently over Winter. And I managed to sell lots ‘wet’ and then dry the rest for the veg boxes. They have stored well, and have been very popular with customers.
The beetroots, parsnips and carrots were all direct sowed using the seeder on the 27th May were variable. The carrots were my clear favourite, as I’ve not grown them on this scale before and they were good, I definately want to scale this up next year. The beetroots were ok but approx one half of the crop was taken out between mice and slug bites. The mice damage was worse here than it has been in other parts of our site. I put some dog hair down to deter them, and this actually did seem to reduce damage.
I did a sowing of beetroot in June, direct sown from the seeder, and these did really well. Normally I use a setting smaller than the suggested setting when sowing with the multiway seeder. But these were sown on the actual beetroot setting, and far too many seeds do fall out, but this does work ok for beetroot. You can select your biggest ones to sell as baby beets, and the others grow into the spaces.
The module tray parsnips were unsellable. They were so forked and disfigured, that I don’t even think Hugh Fearnley-Whittingstall could have sold them. The direct sowed parsnips were delicious, but germination was so poor and the price is so low for them, that I wouldn’t bother with them again.
I filled the gaps in with chard transplanted from another bed which had been sown too thickly. They looked like they weren’t going to make it, and had to be hand watered a few times, but did fine and cropped well. They looked very pretty mixed in with the carrot fronds, beetroot stems and parsnip tops. But it’s a market garden not an allotment, and having odd plants dotted about randomly, wasn’t a time or cost effective way of
Inevitably our fantastic rocket started to bolt, and we rotovated, and planted out Westmorland kale and Cavelo Nero (Black kale). The other half stayed as phacelia and self seeded itself. As the kales were taking off, it became late summer, and on I direct sowed 100s of metres of Rocket, Mizuna and Purple Frills (formerly called Red Mizuna). These did crop well, and were successful for us, but were planted a little too late.
After a disappointing start with the courgettes, over 100 lost to slugs, the remaining 22 did ok. They are always popular on the stall, so will try to get more through to fruition next year. The uchiki kuri squash planted out later did much better, and we had the right amount for the stall and the veg boxes.
Beets and chard I also planted two rows of chard and three of beetroot in late June. The chard did well, producing 70kg, and I’d like to increase this for next year. The beetroot did well too, and this was the best sowing date, of the three sowings. They also seemed to succomb to mouse and slug damage less despite being closest to the mice nests. On the whole though, we didn’t do as well with beetroot as last year, but that suited me as I had over-eaten them previously.
Legumes and lettuces The broad beans planted in March did well, but the second sowing on 25th May was disappointing, and I wouldn’t try and sow this late again. We only got one harvest of any mention from them. And when we were clearing them there were lots of nitrogen fixing nodules on the roots, which it was a shame to be pulling up.
We had 160m of French beans, and they did reasonable, but nowhere near as good as they might have done. The first sowing was sowed in very wet ground, and I think they developed a fungus disease due to this which meant many beans had a brown discolouration on. The second sowing was far too late and barely cropped at all.
The third sowing of mange tout finally came good, and we had a good sized cropping well into October. This crop was large enough to wholesale some too. It took a long time to harvest though, and whilst £5/kg wholesale price seems good, actually I’m not sure that this is a viable crop. Or not at our speed of harvesting anyway.
The spring lettuces over 60m were great, as the damp and cool weather gave them a good start. I was unable to maintain this as the temperatures and other demands of the garden increased though. Despite sowing successionally through the summer, nothing else notable came from these beds. From late summer I had also done module sowings, so had a good amount to go into the tunnel.
In the polytunnel The polytunnel had 30 cherry tomato plants in.
Despite a poor start in the cool spring, which was resulting in squishy skins and insipid flavour, they did perk up in summer. Yields and flavour were good eventually, and 30 plants gave us 78kg to sell. Just 30 plants in 1/4 of the tunnel still represents our second best crop income wise.
I grow my own cucumbers from seed, but these didn’t perform anywhere near as well as the tomatoes. Over half were sown far too late, in mid May to early June, and these barely yielded at all. Those sown earlier did far better, and cropped heavily, and were popular. But the value of them is much less than the tomatoes.
The whole tunnel was planted up with winter lettuces from modules when the tomatoes and cucumbers came out. These did really well as they were really well established plugs when they went in. Then brassica salads were also direct sown, and these were great for the last few weeks of the veg boxes when outside brassica salads and indoor lettuces had finished.
End of the season As ever I ended the season in December burnt out and exhausted. I was very much looking forward to resting, spending weekends relaxing catching up with friends and jobs around the house. Farmers must be the only people who look forward to the Winter. It is the only time they can actually take a real holiday, which is what I am doing later this week.
So, it’s mid June and alot has happened in the garden. I’m going to try and review each section and crop and where Reddy Lane is at. There have been some successes and some failures…..
The herb garden was covered with plastic last Winter, and I’ve put put about 30 kale plants out, and lost about 20 to slugs in the last fortnight’s rain. I’ve sowed about another 600, for this and the brassica bed. I’ve chosen Westland Winter and Cavelo Nero this year, first time with both of these, and optimistic the second and third sowing will be ok.
The 5kg of Therador garlic bulbs I bought has done excellently over Winter. And I harvested the first bulbs to sell ‘wet’ at Leve Market and in the veg boxes last weekend. There were loads of slugs under the plastic when I lifted one sheet, so I was able to kill about 100 in 1/2 an hour. A bit gross but the carrots next to it were being demolished.
The broad beans planted early next to the garlic will be ready to harvest next weekend. So, actually planting relatively late compared to some growers has only resulted in a crop about 2 weeks later. I have re – sowed and re – sowed in this bed to get it full of plants. And that was even despite it being covered with plastic for a year, and weed free when sowed. The second broad bean bed has taken I think four sowings to fill. And I’ve weeded it probably the same amount of times.
Where the leeks were, I have direct sowed beetroots, parsnips and carrots. I hand watered the whole area a few times, and hand weeded too. The beetroot are doing ok, slightly patchy germination. There’s no sign of the parsnips yet. The carrots are patchy, but there, which is exciting for me as I’ve not grown carrots on this scale before. The row next to the garlic under the plastic has been decimated by slugs in all this wet weather. I am going to try and transplant some of the carrots that need thinning into that bed.
An early sowing of rocket came to success at the beginning of the month. All 133m of it survived the snow of May under the fleece. And Organic North bought 35kg, and Unicorn 3kg, and I sold another 15kg at Levy Market and in the veg boxes. It is the best seller definitely this year to date. But I had to spend a few hours hoeing it, and a few watering it by hand. Also, the last harvest for Organic North had to be done on Saturday night after Levy Market as the temperatures were reaching 25 degrees in the daytime. It had started to bolt and harvesting took hours to select the good leaves. It was too dark to see by the end, and I’m grateful to George for his help.
The other 133m of this brassica bed was sown with phacelia. I thought it may have gotten killed off in the snow, so was pleased that I hadn’t wasted £20 on organic seed, when I saw the furry little stems reaching up. The whole 260m of it is supposed to be being kale. But so far I’m struggling to get the herb bed full of kale.
In the centre of the garden is a section where the old polytunnel was. It was ploughed, mucked and covered with plastic. I have planted out 38 of my own courgettes, and only 3 remain. I ordered 100 plugs at a cost of £42 to replace them, and have about 10 left. The slugs have feasted in the three weeks of constant and at times torrential rain. It is disappointing 😦 A friend gave me 22 of his to replace and I am nurturing them on in pots and hardening off in dry weather, so fingers crossed for some yield. But definitely disappointing. I think I have learnt that commercial organic growers just need to be the kind of people that suffer a setback, and just carry on hoping that it’ll be better next time.
There are two 20m x 9m beds that we covered in plastic at the start of the season. I planted 1000 leeks in plug trays, and lost almost all to slugs while hardening off. I re – sowed another 1000 leeks, and promptly lost them again during hardening off to slugs and torrential rain. I am nurturing the remaining 100, and pondering what else to do with the beds. In the middle of these beds is a 20m x 9m section that I direct sowed with rainbow chard and beetroot last week. I sowed it really thickly, mainly because the smaller disk for the sower didn’t seem to be putting any seed out, probably because the earth was sodden amd jamming it. Any that germinate too thickly I intend to put where the garlic is.
I sowed 80m of French beans on the other side of the polytunnel. It was sodden, so myself and Duncan had to mark out beds, so as not to walk in them. Then stop every couple of metres as the seeder was getting clogged up with mud. I re – sowed a second time in some spaces, but they are looking good at the moment. It took hours to put up the netting. I’d like to get another 80m planted, but it’s too wet to rotavate where last year’s kale was.
The polytunnel has 30 cherry tomato plants in, 15 black cherry and 15 gardener’s delight. I bought them in, as I don’t have anywhere to germinate them under heat. I also have about 100 marketmore cucumbers, in about 5 sowings. Also, basil, coriander and chives finally went in last week.
Then it’s mange tout, which is another disaster really. I’ve sowed twice and had only a few plants over about 100m. Then George took over managing pea germination and has been soaking the peas beforehand to get them shooting their roots. This was going well, and we had hundreds sprouting, but I added extra water and we were greeted by a smell on entering the polytunnel one morning. It smelt like fox scat left in a hot plastic airless bubble but was actually fetid peas in the polytunnel. George bravely swilled them and chucked them wholesale in a bed, we’ll see if any come up. He took the rest of the seeds home to germinate in the garage where he could keep an eye on them. Hopefully we’ll still get a pea crop this year.
To end on a high note, the lettuces have been great. I have four 15m lettuce beds, which is proving manageable. Especially as it is next to the water tank. As in previous years I have had hundreds and can’t keep on top if it. I’ve got lots of Marvel of Four Seasons and a few green Batavia, and with calendula flowers it’s making a good mixed leaf salad. The slugs have knocked a good bit of value off it though as I am having to discard many outer leaves.
Anyway, this Spring update was brought to you by a poorly Lindsay in bed watching Glastonbury. May the next few weeks be a little drier.
And, so it begins. Well quite slowly actually due to all the rain. But it is the end of March and the field has been mucked, ploughed and tilled.
I have only sown parsnips, broad beans, parsley & lettuce. It’s still cold and I lost practically all early seedlings last year. Between pigeons and rabbits last year I lost all broad beans, but with the fence in place, fingers crossed for this year.
Levenshulme Farmer’s Market has been really busy and great so far. Have really enjoyed seeing people and can’t wait to get some of own home grown produce on the table. Have been foraging in the woods for wild garlic (ramsons) though, so these brighten up the table at this time of year.
I took a long time over the Winter to mull over the year, and think about the future. It was difficult sometimes, but absolutely crucial to Reddy Lane growing. I am engaging in negotiations about the future with my landlords, I have spreadsheet after spreadsheet on sales figures & projections, a spreadsheet showing me when to weed/sow/harvest each section of the field, and I am trying to make getting my own piece of land a reality.
Visiting Sagar Lane Market Garden
I went to visit a market garden in Hebden Bridge called Sagar Lane, and took some inspiration. There are two sites, and they started 3 years ago, just like Reddy Lane. Unlike Reddy Lane they sell all their own veg in a box scheme, they do not buy in any veg from elsewhere. They have started small in their fields and cultivated more land as their business has grown. They also do not have organic certification, and therefore save themselves alot of money and paperwork, by simply informing their customers that they do not use pesticides. I also liked that one of the sites is a 20 minute (uphill!) walk from their house. And that their situation is relaxed enough that they have built a bender at the bottom of the garden with a wood burner in for woofers and friends to stay in. Also, a fantastic space saving invention in the polytunnel is hanging wooden shelves up with string. Their page is facebook.com/sagarlanemarketarden
Dishing up the dirt
I came across http://www.dishingupthedirt.com last year, and I love it. Andrea Bemis is farming 6 acres organically in Oregon with her husband, and her blog has recipes and fantastic photos of her meals and her farm. Being a woman and being a farmer can feel like you are a little out on a limb. Peer support is somewhat lacking. So, this excellent blog helps and some of the recipes I’ve followed have been great. I very much aspire to including information on what to eat with seasonal and local produce on this website. Following it on Instagram also signposted me to other organic farms in the US that were posting about their own veg and cooking. Ones I really like are: jbgorganic, high mowing organic seeds, revolution farm, pitchforkandcrow, evenpullfarm, sassafras creek farm, quarter branch farm, happy acre farm, jeffsorganicproduce, icecaporganics and transition farm robin.
Well, the garden must be slowing down a tad, as I’ve got time to write a mid August update. But there is also lovely veg to blog and post up too….. finally!
In the garden The great news is that the landlords have installed a rabbit fence at the site, so hopefully the maincrops planted out now will not go the same way as the earlies. It has been very disheartening to see crop after crop being eaten by rabbits. I’ve lost all lettuces and spinach that was sown & planted out, and the mange tout are pitiful due to nibbling. No mange tout harvested yet after three sowings. I would expect to be harvesting approx 20kg a week, so this has majorly affected finances.
I finally cleared the Fat Hen and sowed lettuces and brassica salads for the Autumn/Winter. I have also planted out 21 Westphalian Kales from the cage, but there’s still a good 100 to go. And about 15 purple sprouting broccoli to go.
My reckoning is that I have five big jobs to go for the season: planting out the kales and broccoli and netting them, planting out the leeks, clearing and planting salads in the polytunnel, rotavating and planting green manure, consolidating the mange tout that may still crop and re-sowing with another crop where they have failed. I hope that I can do this in the next 2-3 weeks, and then hopefully get some reprieve in my workload. Still have to keep on top of the weeding though….
Selling I am selling my own cherry tomatoes, courgettes, broad beans, beetroot and garlic on the stall and in the veg boxes. And they are great, I am very pleased with them. I have had such an excess of beetroot, that I have also been selling some to Manchester Veg People (MVP) and Abbey Ley’s Farm Shop, which is great. I am also still selling sage and oregano to the Unicorn and MVP, though the oregano is in full flower so is taking quite a while to process. The Unicorn are also taking dill plants and hopefully soon chamomile ones.
I am buying in kale, cucumbers, mange tout and potatoes from other organic growers in Cheshire and from Abbey Leys Farm Shop. So, I have the best, freshest, localest, tastiest organic veg to sell and everyone is on holiday. My takings at Leve Market and my veg boxes have all dropped off by almost half as it is the schools Summer holidays.
So, perhaps not surprisingly, June has been very very busy in the garden. And updating my blog has slipped off the agenda…….
In the garden This month I have laid about 15x9m of black weed suppressant plastic for the squashes and courgettes, and planted them out. The black weed suppressant plastic was laid for the leeks, and it took two of us four hours. The tomatoes are really coming on, and they are supported and pruned. A good half of the cucumbers have been planted out in the polytunnel. The aphids seem to have eventually been knocked back by the soft soap, though not before taking out my lettuces and largely making them unsellable. And I had to build a cage to harden off plants and keep the rabbits off.
In the shops
I have been regularly selling oregano and sage to the Unicorn Grocery in Chorlton and Manchester Veg People (MVP). I have also been selling strawberry plants and tarragon plants to the Unicorn. I have sold some edible flowers to MVP, but have struggled with my supply due to the weather and the rabbits.
The first of my beetroot and garlic was finally ready, and I was thrilled with both of them. In June was asking £7/kg for the fresh garlic and £1.50 for a bunch of three beetroot.
Selling direct I’m regularly doing 14-15 veg boxes for people weekly, and I have 19 customers at the moment. I had a spate of new people who took a veg box once and not again, which hasn’t happened before and suggests they didn’t like it or think it was good value. I think this was because the prices were high for the new season crops. It was exciting to finally be able to get hold of new potatoes, cucumbers, spring onions etc, but the prices to buy them were high. Shows that if you can get crops early you can ask a good price for them, as those prices soon dropped rapidly in July as other farmers (like me) caught up.
Wow, this May has been cool and damp. And the garden reflects this, as have my spirits at times. Everything is behind, much hasn’t germinated, and flowers are battered. I am also injured, I put my back out digging couch grass in the herb garden, and it made me realise how much lifting and bending I do. I have been prescribed codeine and ‘light duties’ for a week or two and I should be fine. Fingers crossed.
The polytunnel looks totally different this month, with the tomatoes planted out, and the gaps filled with green batavia lettuces. In the end I bought 25 tomato plants from Glebelands, as
mine were so far behind with the cold weather.
I have treated the aphids twice with soft soap, and had to use a Soil Association approved supplier, which £17 for 1ltr! The ladybird larvae are chomping them too.
The 114m of beetroot are finally germinating and growing, though very slowly. It is being nibbled too, possibly by rabbits.
The 77m of mange tout are yet to germinate, which is very concerning, but I’m hoping its just because we haven’t had high enough temperatures. The 57m of lettuce has been lost, as it was under fleece to protect from very low night time temperatures, and created a haven for slugs. I re-sowed 19m and left the fleece off.
I don’t think all 3800 leeks have germinated, but lots have, and any gaps I will probably fill with onion sets.
I put out my 100 purple sprouting broccoli to harden off, and a bird must’ve gotten in and ate the lot. I re-sowed 40. The Westphalian kales are hardening off under a more robust system (hopefully!).
I have also sowed 18 dunja courgettes, 10 passandra cucumbers, 68 marketmore cucumbers, 100 buttercup squash, and 15 uchuri kuri squash. And the mice have been nibbling and moving seeds around, so I am replanting and re-locating ones I find in other parts of the polytunnel.
I’ve increased the veg box customers, and even did 14 one week, though 11 is about the average. Levenshulme Farmer’s Market every Saturday is going well. I have been selling my cut herbs, though the cold weather meant there was a three week gap in supply of salad as the polytunnel leaves finished and the mizuna under the enviromesh wasn’t ready.
I have sold potted herbs and strawberries, which have gone really well. I am trialing the Strawberry plants in Unicorn Grocery this week, and they are taking my cut fennel, oregano and sage too.
Musings I went to visit Alan from Growing with Grace on the Fylde coast, which is an organic market garden. They run a box scheme, farm shop and sell some wholesale crops. It was a really useful experience, and Alan certainly crammed alot of talking into the afternoon! They grow on 3 acres. He buys from all the other great organic growers on the Fylde, and they co-ordinate on crop planning etc. His polytunnel was humbling, it was so productive, his peas as tall as me, and a carpet of Little Gem lettuces.
I found it a useful pep talk in what can feel like an unrewarding environment, financially and otherwise. He reckoned I was doing the right thing, building up my own customers,and in some ways swimming against the prevailing tide 🙂